The effect on referrals
Upon circulating your own patient-education magazine or newspaper, you will notice significant increases in:
Enquiries – telephone, email, front desk and within the business.
Referrals – ffrom other businesses and more importantly directly from customers or other non-specialist sources.
Treatment uptake – you will notice a change in the total number of sales of treatments and services, as evidenced by businesses which have used our magazines.
Profile – people within your catchment area should recognise both your name and the name of the business more readily.
Recognition – local medical referrers and customers will see you as a professional opinion leader, who they can trust to provide accurate information and advice.
There is evidence to suggest a direct correlation between effectively distributed magazines or newspaper and an increase in referrals. The graph below shows the impact a personalised patient-education magazine had on the amount of self referrals in a practice that effectively distributed the magazine.
In the graph below, one can see the effect that a personalised patient-education magazine or newspaper had on the number of referrals in one business
Jan 08 - August 09