Impact of Magazines

Following circulation of your own patient-education magazine, you will notice significant increases in:

1. Enquiries – telephone calls, emails, people walking in and enquiries from patients already within the practice.
   
   
2. Referrals – from other clinicians and more importantly directly from patients and other non-specialist sources.
   
   
3. Treatment uptake – you will notice a change in the total number of sales of treatments and services, as evidenced by other practices who use the magazines.
   
   
4. Profile – people within your catchment area will recognize both your name and the brand of the practice more readily.
   
   
5. Recognition – local dental referrers and patients will see you as a professional opinion leader who they can trust to provide accurate information and advice.
   
   

There is evidence to suggest a direct correlation between effectively distributed magazines and an increase in referrals. The graph below shows the impact a personalized patient-education magazine had on the amount of self referrals in a practice that effectively distributed the magazine.